# Parcel Cirebon

> Gift parcel storefront — catalogue, seasonal SEO & chat ordering

URL: https://www.matthewswong.com/id/projects/parcel-cirebon/

An online storefront built for a Cirebon gift parcel and hamper store, enabling them to reach customers beyond foot traffic for the first time. The site handles the product catalogue, seasonal campaign visibility — particularly around Christmas — and routes each order into a chat rather than a checkout, which is how this kind of customisable gift is actually bought.

## How it works

- Product catalog design and photography brief
- Catalogue and seasonal category structure
- Chat-based ordering handoff, so a buyer can ask before committing
- SEO optimization for seasonal and local search terms
- Launch campaign for the Christmas season

## Features

- Searchable catalogue with seasonal categories
- Chat-based ordering, with marketplace listings alongside
- Seasonal SEO optimization

## Impact

Enabled the store to take orders from beyond their own street for the first time, and to be found in the season it sells in. Seasonal online traffic increased during Christmas with targeted keyword positioning — a direction rather than a measured figure.

- Category: Client Work
- Stack: Next.js, E-commerce, SEO, Vercel
- Live: https://parcelcirebon.com

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- HTML version: https://www.matthewswong.com/id/projects/parcel-cirebon/
- English: https://www.matthewswong.com/en/projects/parcel-cirebon/
- Site index for agents: https://www.matthewswong.com/llms.txt
- Sitemap: https://www.matthewswong.com/sitemap.xml
- API description (OpenAPI): https://www.matthewswong.com/openapi.json