Client Work
Parcel Cirebon
Gift parcel storefront — catalogue, seasonal SEO & chat ordering
An online storefront built for a Cirebon gift parcel and hamper store, enabling them to reach customers beyond foot traffic for the first time. The site handles the product catalogue, seasonal campaign visibility — particularly around Christmas — and routes each order into a chat rather than a checkout, which is how this kind of customisable gift is actually bought.
Workflow
- 1Product catalog design and photography brief
- 2Catalogue and seasonal category structure
- 3Chat-based ordering handoff, so a buyer can ask before committing
- 4SEO optimization for seasonal and local search terms
- 5Launch campaign for the Christmas season
Impact
Enabled the store to take orders from beyond their own street for the first time, and to be found in the season it sells in. Seasonal online traffic increased during Christmas with targeted keyword positioning — a direction rather than a measured figure.
Key Features
- Searchable catalogue with seasonal categories
- Chat-based ordering, with marketplace listings alongside
- Seasonal SEO optimization
Tech Stack
- Next.js
- E-commerce
- SEO
- Vercel