
Growing an Engineering Blog with SEO: What Actually Worked
How I took a bilingual engineering blog from zero organic visits to steady long-tail search traffic using structured data, disciplined metadata, and internal linking, not guesswork.
Blog
Personal reflections on working in DevOps and the broader IT field in Indonesia — freelancing, portfolios, interviews, and the everyday tradeoffs of a tech career. These are just my own thoughts and experiences, not advice or a rulebook — take what's useful and leave the rest.
22 articles

How I took a bilingual engineering blog from zero organic visits to steady long-tail search traffic using structured data, disciplined metadata, and internal linking, not guesswork.

What sharing my work openly actually did for my engineering career from Indonesia, the awkward parts nobody mentions, and a realistic playbook to start this week.

Honest reflections on juggling three technical domains simultaneously — the cognitive cost, the surprising synergies, and what I'd tell my past self.
How to structure code reviews that catch real bugs, build team knowledge, and ship faster — including PR size limits, review checklists, and the metrics that tell you your process is working.
McKinsey found technical debt accounts for 40% of IT balance sheets and causes teams to be 30% slower. Here's a practical framework for identifying, prioritizing, and systematically reducing technical debt without stalling feature work.
Developers spend 3-10 hours per week searching for information that should be documented. Here's how to build a documentation culture that sticks — README-first, docs-as-code, and the structural fixes that actually work.
A practical guide to choosing between MIT, Apache 2.0, and GPL licenses for your open-source projects — with real-world implications for commercial use, patent protection, and copyleft requirements.
A junior developer's honest guide to building a portfolio that gets callbacks — what interviewers actually look for vs what tutorial content tells you.
My real developer toolbox in 2025 — not what's trending, but what I reached for every day as a student, part-time DevOps engineer, and indie developer.
How to go from zero to productive in a new technology stack in 4-6 weeks — the learning sequence, resources, and practice strategies that actually work.
The real career impact of open source contributions — what kind of contributions matter for job hunting, and a practical guide to making your first meaningful PR.
From GoTo's microservices to mid-sized ERP firms using NestJS — a realistic picture of what technologies Indonesian companies are actually deploying in 2025.
The real guide to landing and sustaining remote developer work from Indonesia — platforms, rate strategies, compliance, and the culture gaps that trip people up.
A recent SGU graduate's honest review of the IT program — what the curriculum actually covers, what it misses, and how it compares to self-taught paths in the Indonesian job market.
Indonesia's cloud market hit USD 2.46 billion in 2025 — but adoption patterns vary wildly by sector. Here's what's actually happening on the ground.
The Indonesian ERP market hit USD 1 billion in 2024 and is growing fast — here's a ground-level map of what companies are actually using, from SAP to Odoo to custom builds.
63% of Indonesian SMEs use digital tools in 2025, but most digital transformation projects fail. Here's what works, what doesn't, and what developers can do about it.
From 13 unicorns to a funding winter — the real state of Indonesia's tech startup ecosystem in 2025, and what it means for developers choosing where to work.
The complete guide to pricing freelance development work in Indonesia — domestic vs. international rates, project vs. hourly models, and how to stop competing on price.
Honest reflections on maintaining work-life balance as a developer juggling a degree, part-time work, and side projects — with concrete strategies that actually work.
How to maintain meaningful side projects alongside a full-time job (or degree) without burning out — with actual time management, scope discipline, and shipping strategies.
A realistic guide to preparing for technical interviews at Indonesian tech companies — from startup screening calls to GoTo and Traveloka-style system design rounds.