Blog
Notes on building and shipping products — from side project to SaaS, the decisions behind turning code into something people use.
12 articles
ProductA bilingual Next.js blog of 576 posts: the canonical and hreflang shapes that keep both languages indexed, and why the Indonesian title is not a translation.
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Threads publishes 400 million monthly active users. X publishes nothing comparable. What each platform documents, and the UTM measurement that settles it.
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The clouds bill by international credit card, which 1.6 percent of Indonesian adults hold. What that gate costs, and what a platform must build to bill on QRIS.
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Rolling Claude Code out to a team is a configuration problem, not a training one. Here is what to ship, what to enforce, and what to measure.
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Mentioning Claude in a Slack channel starts a cloud coding session. Here is the setup order that works, how Claude Tag differs, and the limits.
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Bold is not decoration on a thermal printer — it is contrast control. A working guide to hierarchy, column budgets and what survives cheap paper.
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How I shipped a three-surface ERP — NestJS API, Next.js POS, Flutter field app — for a cash-heavy, multi-branch carwash that loses wifi in the bays.
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For bootstrapped Indonesian SaaS, distribution in 2026 runs on LinkedIn and Threads through build-in-public, not paid ads.
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A practical blueprint for building a dead-simple, offline-first inventory app that Indonesian warung owners will actually use and pay for.
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Why vertical SaaS beats horizontal tools for Indonesia's underserved clinics and salons, and how to build a booking plus CRM app for them.
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How to price a micro-SaaS for Indonesia's UMKM market with IDR tiers, a low decision threshold, and QRIS-friendly billing.
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The journey of building an AI-powered fitness companion from scratch.
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